Just got a notice in my email that the Livestrong Ride Series has “evolved” into the Livestrong Challenge. Strange that the series has evolved before the first event has even taken place, isn’t it. The details in the email are scarce and a new Livestrong Challenge website is promised but as of this morning it is still unavailable for viewing.

The cycling leg appears to remain untouched according to the email, with a rider able to choose their cycling distance as defined before. The new aspect appears to be the addition of a 10K run and a 5K run/walk to the Livestrong Ride weekends. All riders already registered for their Livestrong Ride have been automatically registered for the Livestrong Challenge in the same city. Also promised is a 10 week training component to be provided by Nike, but that is the extent of the information on it.

I guess i understand where they’re going with this because they can bring in many many more people with a walk and run component that wouldnt be attracted to the cycling aspect. Everyone can slap on a pair of shoes and run or walk but you need a lot of equipment and investment to perform the ride. Im interested to see what more comes of this when the Livestrong Challenge website goes live.

This entry was posted on Wednesday, March 1st, 2006 at 10:21 am and is filed under Livestrong Challenge, Livestrong Rides, LAF. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.